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This site states the following, "THANK YOU FOR VISITING OUR ONLINE STORE! WE ARE A TEXAS BASED MANUFACTURER, DISTRIBUTOR, AND IMPORTER OF THE HIGHEST QUALITY CONCHOS, HARDWARE, AND LEATHER." Our analyzers noticed that the web page said " EVEN THOUGH WE TRY TO KEEP OVER 2,000,000 CONCHOS IN STOCK WE STILL RUN OUT OF SOME OF THE MOST POPULAR STYLES ALMOST AS SOON AS THEY ARE PUT ONLINE, SO IF YOU DONT SEE WHAT YOUR LOOKING FOR KEEP CHECKING BACK." The Website also stated " WE ALSO STOCK HAIR ON HIDES, ODD LOTS, AND EMBOSSED PRINTED LEATHERS FROM SOME OF THE WORLDS BEST TANNERS." The website's header had CONCHO MANUFACTURER as the most important keyword. It was followed by CONCHO PENDANTS, PENDANT ADAPTERS, and CONCHO NECKLACE which isn't as highly ranked as CONCHO MANUFACTURER. The next words the site uses is ADAPTERS. COWHIDES was also included and will not be viewed by search parsers.